Samsung and LG's Strategies in the Chinese LCD TV Market

Abstract

China is one of the world' s largest TV markets, with an installed base of around 340 million units. With LCD TVs beginning to replace CRT TVs in China, the world' s leading LCD TV vendors are working aggressively to develop the Chinese market. While in 2005 the market was dominated by Chinese manufacturers, Samsung and LG' s aggressive development have put Samsung in sixth place in the Chinese market with a market share of 6% and LG in 14th place by the first quarter of 2006. This report will examine Samsung' s and LG' s efforts to develop the Chinese LCD TV market, looking at product strategies, pricing strategies, and distribution.