Abstract
As global investment in the next-generation of LCD panels continues, LCD TVs
are becoming larger and their cost per unit is decreasing. These factors will
make LCD TVs one of the main digital television products of the future.
Although Chinese TV manufacturers lead the CRT TV market, CRT TV price wars
and increases in demand for LCD TVs have forced China' s TV manufacturers to
enter into the LCD TV market. Hisense, Skyworth, TCL and Xoceco are China' s
leading LCD TV makers. Domestic demand within China for their products is
already higher than the demand for the products of major international vendors
such as Sharp and Philips. This report will analyze the LCD TV strategies of
Hisense, Skyworth, TCL, and Xoceco.
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