Strategies Adopted by the Four Leading LCD TV Makers in China Hisense, Skyworth, TCL, Xoceco

Table of Contents

• Hisense' s LCD TV Strategy
  • Company Overview
  • Product Strategy
  • Price Positioning
  • Marketing Strategy
• Skyworth' s LCD TV Strategy
  • Company Overview
  • Product Strategy
  • Price Positioning
  • Marketing Strategy
• TCL' s LCD TV Strategy
  • Company Overview
  • Product Strategy
  • Price Positioning
  • Marketing Strategy
• Xoceco' s LCD TV Strategy
  • Company Overview
  • Product Strategy
  • Price Positioning
  • Marketing Strategy
• Comparison of Hisense, Skyworth,TCL, and Xoceco' s LCD TV Strategies
  • Product Positioning
  • Price Positioning
  • Marketing Strategy
• MIC Perspective
• Appendix

List of Tables

• Table 2 Comparison of Skyworth' s 32-inch LCD TV Product Specifications
• Table 3 Comparison of TCL' s 32-inch LCD TV Product Specifications
• Table 4 Comparison of Xoceco' s 32-inch LCD TV Product Specifications

List of Figures

• Figure 1 Hisense' s LCD TVs by Price and Size
• Figure 2 Skyworth' s LCD TVs by Price and Size
• Figure 3 TCL' s LCD TVs by Price and Size
• Figure 4 Xoceco' s LCD TVs by Price and Size

List of Companies

• AUO
• BOE
• Changhong
• CMO
• CPT
• Genesis
• Gome
• Hisense
• Hitachi
• Julong
• Konka
• LG.Philips
• MediaTek
• Pixelworks
• Samsung
• Schneider
• Sharp
• Skyworth
• Suning
• SVA-NEC
• Taobao
• TCL
• Thomson
• Trident
• TTE
• Wal-Mart
• Xoceco
• Yongle