Abstract
As technology advances and prices fall, the LCD TV market is growing and is
attracting a new wave of consumers. Understanding the purchasing behavior of
these consumers will allow vendors to more effectively develop their market
strategies. This report is based on analysis and comparisons of results of
surveys conducted by MIC (Market Intelligence Center) on large-size LCD TV
consumers in urban areas in Taiwan and China. Topics discussed include
locations where potential LCD TV buyers intend to put their new LCD TVs, and
consumers' future preferences for LCD TV features and the LCD TV usage
environment.
View Cart
