From A to A+ Notebook PC Market Strategies of Acer and Asus

Table of Contents

Analyzes global notebook PC market development, including a shipment volume forecast for 2007 and shipment growth rates of major brand-name vendors; examines Asus and Acer' s notebook PC market strategies, including product strategies, price strategies, and channel strategies; looks at Asus and Acer' s R&D expenses, marketing expenses, and revenue by product type.

• Global Notebook PC Market Development and Competition Trends
• Acer
  • Operational Status
  • Product Strategy
  • Channel Strategy
• Asus
  • Operational Status
  • Product Strategy
  • Channel Strategy
• Comparison of Asus and Acer' s Strategies
  • Operational Status
  • Product Strategy
  • Channel Strategy
• MIC Perspective
• Appendix

Acer, Actebis, Asus, ATI, BMW, Compal, Dell, DesignWorksUSA, Digital China, Ferrari, HP, Ingram Micro, Intel, Inventec, Lamborghini, Microsoft, Nvidia, Quanta, Tech Data, Toshiba, Wistron

List of Tables

• Table 1 Acer Notebook PC Specifications
• Table 2 Acer' s Distribution Models
• Table 3 Asus Sales Share by Region
• Table 4 Asus Notebook PC Specifications
• Table 5 Asus Channel Structure
• Table 6 Asus and Acer' s Production Locations
• Table 7 Comparison of Asus and Acer' s Product Characteristics

List of Figures

• Figure 1 Global Notebook PC and Desktop PC Shipment Volume, 2001 - 2007
• Figure 2 Global Notebook PC Market Volume by Region, 2001 - 2007
• Figure 3 Shipment Growth Rates of the Global Top 10 Notebook PC Vendors, 2002 - 2007
• Figure 4 Acer' s Value Chain
• Figure 5 Acer' s R&D Expenditures, 2002 - 2006
• Figure 6 Marketing Costs' Share of Acer' s Operating Expenses, 2002 - 2006
• Figure 7 Acer' s Revenue by Product, 2003 - 2006
• Figure 8 Acer Notebook PC Display Panel Sizes
• Figure 9 Acer Notebook PC Price Distribution