Sony's Current Distribution Strategy for Bravia LCD TVs in the United States

Table of Contents

Overview of the US distribution channels, including department stores, mass merchandisers, 3C chains, and small distributors; comparison of different channels' characteristics and their customer features; distribution channels in the United States used by Sony for its Bravia LCD TVs and the company' s distribution strategy.

• LCD TV Distribution Channels in the United States
  • Mass Merchandisers and 3C Chains Dominate the Market
  • Best Buy, Circuit City Having Largest 3C Retail Market Share
  • Wal-Mart Enjoying Strong Bargaining Power
  • Acquisition of K-mart to Strengthen Sears' Competitiveness
  • Appeal of Different Distribution Channels
• Sony' s Distribution Channels in the US
  • Introduction of New Models
  • Comprehensive LCD TV Product Range at 3C Chains
  • Fry' s Offers the Lowest Prices for Sony Bravia LCD TVs
  • Value-line Models at Mass Merchandisers
• MIC Perspective
• Appendix

ActiveShopper, Amazon.com, Beach Camera, Best Buy, Circuit City, CompUSA, Conn' s, Costo, Famas, Fry' s, Harvey, Kmart, Magnolia, Micro Center, PCMall, RadioShack, Saga, Sears, Sears Holding, Sony Style, Target, Tweeter, Video Only, Wal-Mart