LG Electronics' Development Strategies and Challenges in Thailand

Table of Contents

Analyzes development of LG Electronics' operations in Thailand, including the company' s reasons for moving to Thailand, its initial evaluation of possible locations, official operations, management strategies, product and R&D strategies, and recent challenged faced by LG in Thailand.

• LG Electronics in Thailand: Overview
• LG Electronics' Development in Thailand
  • Production Location Assessment Period
  • Preparation Prior to Operations
  • Official Operations
  • Organizational Adjustments, Suppliers, Product R&D
• Thailand' s Importance to LG Electronics
  • Manufacturing
  • Local Market
• Challenges for LG in Thailand
  • Problems Caused by the "Made in Thailand" Label
  • LG Electronics Intends to Improve Design Operations
• MIC Perspective
• Appendix

LG Electronics, LGEMT, LGETH, National, Samsung, Sharp

Table 1 LG Electronics' Evaluation of Possible Factory Locations in Southeast Asia