Abstract
Apple released its portable multimedia product the iPod touch in early
September 2007. Aside from the 3.5-inch multi-touch widescreen display, it is
also equipped with Wi-Fi functionality which allows users to gain access to
websites, and to purchase content on the iTunes Store. As Apple' s iPod series
has always been the leading product in the portable multimedia device market,
this report will look at the iPod touch and the new generation of the iPod
series to analyze the portable multimedia product strategies of Apple and the
potential impact of these new devices on the market.
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