Sony's R&D Strategies and AV Electronics Product Development

Sony' s revenue in recent years has flattened out. The financial report for the fiscal year 2006 (April 2006-March 2007) showed that although revenue increased by 10.5%, operating income decreased by 68.3% and the operating margin fell from the previous year' s 3% to 0.9%. Ever since Sir Howard Stringer became CEO, the strategy has been to concentrate resources into key products. The operating income for electronics products has already begun to show results. Sony has conducted a series of restructuring measures and R&D positioning adjustments. This report will explore development trends of Sony' s A/V electronics products and the R&D strategies adopted by the company.