Sony's R&D Strategies and AV Electronics Product Development

Table of Contents

Sony' s current development status, including revenue, key A/V electronics products, and R&D organization; Sony' s high-definition and Sony United strategies; R&D activities in China and around the world.

• Sony' s Current Development Status
• Bravia Performing Strongly; PS3 Sales Not As Expected
• Adjustments to R&D System to Enhance Product Commercialization
• R&D Expenditures Account for Approximately 6% of Annual Revenue
• Axis of Product Development: High Definition
• Home and Portable Electronic Products Used to Create Sony HD World
• Sony United Creating Synergy
• R&D Activities Moving into China
• China to Become Sony' s Second Largest Market
• Sony' s R&D Positioning in China
• MIC Perspective
• Appendix

Changhong, Haier, IBM, Samsung, Shanghai Suoguang Electronics, Sony, SVA, TCL

• Table 1: Sony' s Revenue by Business Unit, FY2004 -FY2006

• Figure 1: Sony' s Annual Revenue, FY2000 -FY2006
• Figure 2: Sony Organizational Chart
• Figure 3: Sony' s Annual Revenue and R&D Expenditures, FY2002-FY2006
• Figure 4: Sony' s Annual R&D Expenditures by Area, FY2002 -FY2006
• Figure 5: Timeline of Sony' s Investment and Operations in China
• Figure 6: Sony' s Major R&D Centers around the World