Abstract
With the rapid advancement of digital broadcasting technology, large-sized
outdoor advertising is developing towards moving images, and large-sized
public information displays are expected to become the next killer application
for large-sized display panels. As display vendors have drastically reduced
prices in order to expand their markets, 40-inch displays for in-store
applications are expected to be the fastest growing market segment. LCD and
PDP are the two major technologies being used. However, the public information
display market is a B2B market, which is distinct from the B2C market.
Therefore, the industry has complex and diverse supply chains and business
models. This report will analyze the worldwide large-sized public information
display market, focusing on industry structure, product specifications, supply
chains, and business models.