Abstract
Leading Korean LCD panel maker Samsung Electronics' strategy in the
large-sized panel segment can be described as a market creation strategy.
Samsung has sought to lead the way in the development of new panel
specifications that can serve as a basis for standardized products, thereby
enabling the company to develop new market opportunities. The decision by
Samsung to adopt this kind of strategy for its LCD panel business was
influenced by Samsung' s successful experience in developing its semiconductor
business. Whether in terms of panel technology or investment in new production
lines, Samsung is at the head of the pack. S-LCD Corporation, the joint
venture company established by Samsung and Sony, has already established an 8G
production line. This report will analyze the current and future market
creation strategies that Samsung has adopted in response to the steadily
intensifying competition from new entrants and an increasingly challenging
market environment.
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