Leading Taiwanese Smart Handheld Device Makers' Business Models and Product Strategies

With sales of handheld devices such as PDAs that lack voice communications capability falling steadily, Smartphones that incorporate voice communications functions are becoming the mainstream handheld device model. Leading IT vendors have been expanding their product lines to include Smartphone products. At the same time, faced with a contraction in the volume of orders received from leading international mobile phone vendors, difficulties in developing own-branded business, and falling profit margins on ODM production, a growing number of Taiwanese mobile phone makers have been moving into the Smartphone market, which offers high profit margins and more business opportunities. This report presents an in-depth analysis the product lines, customer portfolios, and business strategies of the Taiwanese Smartphone manufacturers.