Abstract
As of September 2007, China' s SARFT had awarded six mobile TV licenses to
companies that included SMG and CCTV. However, China has yet to establish a
unified standard for mobile TV service. SARFT had begun issuing permits based
on the DAB standard back in 2004, but individual operators subsequently
introduced their own proprietary standards. In 2006, SARFT introduced its own
CMMB standard, and prohibited further DAB pilot projects. Towards the end of
2006, SAC began working to unify the various different mobile TV standards;
however, as of the end of 2007, no consensus had been reached. This report
examines the evolution of mobile TV standards in China, the current state of
development of mobile TV service and content providers, and the outlook for
the future.
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