Abstract
China is a global manufacturing hub of consumer electronics products and an
important MCU market. With the support of IC industry policies and system
manufacturers, the number of MCU design houses in China exceeded ten in 2007.
These design houses used to focus on products such as electronic toys, remote
controls, and electric fans. With technological advancements, China' s MCU
design houses, such as Semico, Sigma Microelectronics, Shanghai Haier IC, and
Shanghai Belling-Systron Microelectronics, have developed MCU products for air
conditioners, refrigerators, stereo systems, handheld game consoles, and
industrial control systems. This report analyzes the product strategies of
major Chinese MCU design houses.
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