Abstract
The mobile communications market in China has seen a slowdown in the number of
new subscribers, resulting in a large drop in traditional voice call rates. To
halt the ARPU decline, mobile telecoms are aggressively developing mobile
value-added services. With market demand increasing, mobile application
software providers in China are on the rise. Although SMS services are still
mainstream in the mobile communications value-added services market, telecoms
such as China Mobile and China Unicom are upgrading their networks. This has
attracted even more companies to invest in the gaming and LBS sectors. This
report analyzes the development of mobile application software providers in
China.
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