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[Report]

A New Game: Sony's Digital Photo Frame Product Strategy

Published: 2008/04

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Description

Table of Contents

List of Topics

Analyzes news reports on Sony digital photo frame products and the company' s return to the market with the launch of S-Frame series. Examines Sony' s digital photo frame product development and strategy, including product specifications, functionality, and pricing. Provides value net analysis of Sony' s S-Frame products in comparison with the mainstream models of other major brands, as well as a pricing and competitiveness positioning map thereof.

Table of Contents

  • Analysis of News Coverage on Sony Digital Photo Frames
  • Sony' s Digital Photo Frame Product Strategy
  • Functionality and Pricing of S-Frame Digital Photo Frames
  • S-Frame Digital Photo Frame Value Net

MIC Perspective

List of Tables

  • Table 1 Sony S-Frame Digital Photo Frame Pricing by Function

List of Figures

  • Figure 1 Amount of News Coverage on Sony' s Digital Photo Frames, 1998 - 2008
  • Figure 2 Sony Digital Photo Frame Products over Time
  • Figure 3 New Digital Photo Frame Products Unveiled by Sony at PMA 2008
  • Figure 4 Sony S-Frame Digital Photo Frame Accessories
  • Figure 5 Sony S-Frame Digital Photo Frame Display Modes
  • Figure 6 Transmission Models of Sony S-Frame Digital Photo Frames
  • Figure 7 Value Net Analysis of Sony S-Frame Digital Photo Frames
  • Figure 8 Pricing and Competitiveness of Major Digital Photo Frame Brands' Mainstream Products by Display Size
Description

[Report]
A New Game: Sony's Digital Photo Frame Product Strategy
Published: 2008/04
Published by : Market Intelligence Center (MIC) Market Intelligence Center (MIC)

Price:
US $ 1,920.00 PDF by E-mail (Single User License)
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Product Code : III65323
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