Key Trends in Mobile Phone Channels in China: Forecast for 2008 and Beyond

Table of Contents

Current status of mobile phone distribution channels in China; Chinese leading mobile phone channel players' development, with focus on their customized mobile phone strategies; future trends for China' s mobile phone distribution channels.

• Development of Major Mobile Phone Distribution Channels
• Mobile Communications Operators
• 3C Chains
• Specialist Mobile Phone Chains
• TV Shopping Companies
• MIC Perspective
• Appendix

• Table 1. China Mobile' s Customized Mobile Phone Strategy
• Table 2. Geographical Distribution of Vsens' Retail and Service Outlets
• Table 3. Expansion of the Gome and Suning 3C Chains

• Figure 1. Chinese Mobile Phone Market Share by Channel Type, 2006 - 2007
• Figure 2. Vsens' Organizational Structure