Abstract
With a growing economy, falling flat-panel TV prices and the start of digital
television broadcasting, the Chinese TV market has been gradually moving from
traditional CRT TVs to flat-panel LCD and PDP TVs. In 2007 the flat-panel TV
market in China continued to grow and competition became fierce among Chinese
and international brands. Chinese brands used to make up the top three
companies in the market, but now two of them have been replaced by Samsung and
Sony. Only Hisense has remained in the top three. This report analyzes
Hisense' s flat-panel TV development strategies.
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