Abstract
China' s homegrown audio video coding and decoding standard, AVS (Audio Video
coding Standard) has attracted much industry interest since its release. Due
to the pervasiveness of digital multimedia applications, and the enormous
potential of the Chinese digital TV, IPTV (Internet Protocol Television), and
mobile phone TV markets, the industries are holding positive attitudes towards
the future of AVS. In January 2006 the Standardization Administration of China
approved the AVS as the national audio/video coding standard, and took effect
in March 2006. With increasing adoption of AVS in China, the standard will
begin to make an impact on the industry chain. The report analyzes current
development of the AVS standard and services in China.
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