The Success Story of MediaTek in the Chinese Mobile Phone IC Market

1. Chinese Mobile Phone IC Market

• Figure 1: Chinese Mobile Phone IC Market Share by Vendor, 2Q 2003 - 3Q 2007

2. Evolution of MediaTek

• 2.1 Characteristics of IC Design Houses
• 2.2 MediaTek' s Operations and Strategy
  • Figure 2: MediaTek' s Revenue, 1998 - 2006
  • 2.2.1 MediaTek' s Approach to the Market
  • 2.2.2 MediaTek' s Strategic Thinking
  • 2.2.3 Management Philosophy

3. MediaTek' s Strategy for Developing the Chinese Market Searching for Space and Time

• 3.1 Searching for Space and Time
  • 3.1.1 Motives for Expansions into Mobile Phone ICs
  • 3.1.2 Moving into the Chinese Mobile Phone IC Market
• 3.2 Rethinking the Definition of Market Boundaries
  • 3.2.1 Expanding Industry Scope and Redefining the Market
  • 3.2.2 Raising the Level of Product Integration to Attract New Customers
    • Table 1: Collaboration Models Between Phone IC Suppliers and Mobile Phone Manufacturers
• 3.3 MediaTek' s V-shaped Strategy
  • 3.3.1 Stages in Market Development
    • Figure 3: MediaTek' s V-shaped Strategy
  • 3.3.2 Improving Integration in Response to Market Demand
  • 3.3.3 Business Model Tailored for New Market Demands
• 3.4 Integrating Resources Needed to Turn Vision into Reality
  • 3.4.1 Managerial Capabilities
  • 3.4.2 Courage to Take Risks

4. MIC Perspective

• 4.1 Innovative Breakthrough
• 4.2 Strategic Planning Based on Resources Available
• 4.3 An Innovation Model Spreading to Other Indu