Abstract
InMedica is proud to present a new series of reports providing direct
feedback from doctors on the use of ultrasound imaging equipment in hospitals
and imaging centres across Europe.
- Three "European Customer Insights" reports are available, each one
dedicated to a different medical specialty:
- Ultrasound in Cardiology
- Ultrasound in OB/GYN
- Ultrasound in General Radiology
- 100+ specialist doctors from across Wstern Europe were recruited to take
part in each survey.
- Doctors provided very detailed information to help develop the equipment
they use.
- The questionnaires were developed with equipment manufacturers to focus on
key marketing and product development areas.
- An open questionnaire design was used to maximise doctors input and obtain
unique personal insights.
- Questionnaires were made available online and hard -copy in 5 languages,
English, French,
- Germ an , Italian and Spanish .
- All responses have been translated into English and are presented in the
Appendix of each report.
REPORT INTRODUCTION
InMedica' s "European Customer Insight" series of reports provides direct feed
back on the use of ultrasound imaging equipment in the hospitals and imaging
centres. A comprehensive survey of doctors across Western Europe has been done
for each report, using a questionnaire designed in partnership with leading
manufacturers of ultrasound equipment. The results of these surveys are
presented in the three reports, Ultrasound in Cardiology, Ultrasound in OB/
GYN, and Ultrasound in General Radiology.
The customer insight reports are designed to be a consumerfocused companion to
the annual InMedica report on the world market for ultrasound imaging
equipment.
- Each of the 3 reports provides unique information on the following
areas:
- The ultrasound systems owned and the models that are most commonly used.
- The type and frequency of examinations performed.
- The problems doctors face using their equipment and the system
improvements they would make.
- The system features that are the most important to doctors when
considering new equipment purchases.
- The current and future use of 3D ultrasound.
- What doctors really think about portable ultrasound and how they think it
will be used in the future.
- New training requirements of doctors in using the latest ultrasound
imaging equipment.
- Views on the service provided by manufacturers.
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