In the never-ending quest to squeeze additional revenues from their infrastructure, cable companies have been upgrading their networks over the past decade to provide integrated video, high-speed data and voice services. In a new research study, Insight examines a highly accessible (and lucrative) market for cable's value-added services- small to medium business enterprises (SMEs). Insight's analysis reveals that more than three million small and medium businesses are geographically located within two-way capable cable systems, a veritable gold mine of captive customers for cable MSOs. By factoring in home-based businesses as well, the near-term opportunity created by this market is well in excess of 20 million lines.
In this report, Insight Research analyzes the enhanced services that are made possible by today's technology- cable telephony, data and video services, unified messaging- coupled with the unique business requirements of SMEs. Based on this examination, Insight quantifies the SME business-line addressable market opportunity for cable companies with two-way capable cable markets, and measures the competitive risk they pose to the incumbent telephone carriers located within the cable systems' service areas.
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