Mobile Operators & WiFi Services is a highly-focused research study that
examines the market for wireless fidelity (WiFi) services, particularly in the
Mobile Operators segment. WiFi, a wireless networking method, is set to gain
significant ground in the telecom marketplace with advancements by standards
organizations and chip manufacturers. This essential WiFi Flash Report looks at
just those at the Mobile Operators role in the WiFi surge, a market segment once
counted down and out.
Report Excerpt
Mobile operators entered the WiFi public-access market with a large handicap:
their previous intentions in the 2.5G and 3G mobile-data environments. In
Europe, there has been an epidemic of outrageous licensing agreements, and while
the situation in the US has not been as bad, the sums of money being invested to
build the new mobile networks are nonetheless enormous. Consequently, many
operators initially shied away from investing in WiFi because it was thought to
poach revenue from the mobile products. This fear was only exacerbated by the
realization that the WiFi would mainly cut into the highest-value areas that
mobile operators were counting on for the bulk of their revenue.
The perception among mobile operators that WiFi was harmful eventually
dissipated, however. For example, mobile operator T-Mobile is now starting to
move full-force into public-access WiFi, bringing their considerable financial
and technical muscle, large customer base, and acquisition machines to the
growing WiFi market.
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