A population twice that of Germany, a welldeveloped automotive industry,
economic prosperity and an unrivalled trading position for South America and the
Middle East make Brazil one of the world?fs key emerging markets. The
nation?fs paint association ABRAFATI expects huge levels of investment in the
coming years, so what better way to arm yourself with the facts and figures of
the Brazilian paint and coatings industry and its raw materials supply than with
a copy of IRL?fs forthcoming Profile of the Brazilian Paint Industry? This new
title will include information on:
- Availability of paint raw materials
- Paint production
- Paint imports and exports
- Paint consumption and per capita use
- Market segmentation by paint type and end-use sector
- Information on paint producers
- Trends in end-user industries
- Penetration of new paint technologies
- Market forecasts and growth rates
The report will also include a five-year market forecast based on estimates
of the various paint sector sizes for the year 2004 to 2009. Fuller information
on the planned contents of the report is given on the right.
Research for this title will include a comprehensive programme of desk
research, a review of all available published sources and interviews with senior
industry executives. Interviews for this title have been conducted in Portuguese
by an experienced Brazilian researcher and interviewer and have taken place in
October 2004, the completed report being published in December 2004.
This report will serve as a valuable tool to strategic planners, business
analysts and marketing managers involved in the manufacture, distribution and
marketing of paints and coatings and their raw materials.