Abstract
Average growth of about 11% pa could push Turkey to a million-tonne market by
2010, if industry expectations are borne out. This is one of many surprising
market facts to emerge in IRL's second Profile of the Turkish Paint Industry.
An industry which is fairly dependent upon imported raw materials, companies
will want to ensure they are positioned well to meet Turkish demand in the
future.
Recovery from the earthquake of 2001 has prompted many shifts within the
construction sector, including better building technology and much more wood
use. In general, living standards in Turkey are rising, creating strong demand
for building paints and consumer goods, which, based on Turkey's very strong
manufacture-and-export economy, will be another hot area of growth, the study
has found. Coverage in this new report extends to the following topics:
- Paint production
- Paint imports and exports
- Paint consumption and per capita use
- Market splits by paint type/end use
- Market shares of companies
- Information on paint producers
- Market forecasts and growth rates
Full information on the contents of the report, with new sectors added, is
given on the right.
Research for this study has been undertaken between June and August 2006, with
interviews carried out in Turkish with senior industry executives within the
Turkish paint and coatings industry, further supported by a lengthy period of
desk research.
This report will serve as a valuable tool for strategic planners, business
analysts and marketing managers involved in the manufacture, distribution and
marketing of paints and coatings and their raw materials.
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