Mobile Games: End-user opinion

Abstract

Mobile Games: End User Opinion report provides the very latest insights into how consumers are using Mobile Games, an essential knowledge provider in a fast growing area. ,

Key Coverage

Exclusive Consumer Opinion

• Mobile Games are a key focus for mobile operators globally, the report provides a great opportunity for games publishers to extend their main franchises and improve growth
• Identify what end-users discuss about specific games and what games they want to play more of
• Mobile Games are facing stiff competition from portable gaming platforms like the Sony PSP and the Nintendo DS. Publishers and Operators need to know where and how mobile games compare against this competition
• Discover what the reasons behind why compared to last year, sentiment is more negative: while positive sentiment grew by 4%, and negative sentiment increased sharply by 159%.
• Analyse why value for money was not a significant area of consumer discussion with just 13% of buzz

Market Data

Gamers love gaming and they especially love being able to play games wherever and whenever they chose. This sentiment has been the key driver behind the success of portable gaming platforms such as the Nintendo DS and Sony PSP. However, the most ubiquitous portable device is a mobile phone.

This makes it the perfect platform for games developers and operators to provide gamers with the content they crave. Yet, mobile gaming is not as commonplace as dedicated, portable devices. This report aims to provide answers as to why this is.

Mobile Games: End User Opinion is based on a detailed survey of online discussion looking into the following areas:

• What do users think of mobile games titles themselves?
• What are consumers saying about the pricing of mobile games?
• How have attitudes and opinions changed over the last 12 months
• Comparison of mobile games and dedicated gaming platforms
• Country specific analysis for Germany, UK, US and France

Key Issues Addressed

• What do consumers really think of mobile games?
• What do end-users think of the usability?
• Is screen size and comfort really a problem in mobile gaming?
• What is it about the mobile gaming experience that really engages consumers?
• Is the battery life of current generation handsets a barrier to wider usage?
• What do consumers want to see improved about mobile games?
• How does mobile gaming compare to dedicated gaming platforms?

Who should read this report

• Operators
• Handset vendors
• Platform Developers
• Solution providers
• Content Providers
• Games publishers

Countries / Sectors / Companies Covered

• Country specific analysis
• France
• Germany
• UK
• US

However can be adapted to all mobile games geographic regions:

• Subject areas
• Buzz by topic
• Buzz comparison 2005/6
• Content
• Ease of use
• Restrictions
• Value for money
• Use cases
• Analysis by country
• Nintendo DS