Mobile Games: End-user opinion

Table of Contents

CHAPTER 1

• EXECUTIVE SUMMARY
• Usability issues hinder mobile games growth
• Users love great games, but overall quality needs improvement
• Broad range of problems hinders users
• Mobile games lag behind dedicated portable
• gaming devices

CHAPTER 2

• BACKGROUND AND SCOPE
• Discussion classification scheme
• Categorisation definitions
• Content definition
  • Customer care definition
  • Ease of use definition
  • Marketing definition
  • Quality definition
  • Restrictions definition
  • Use cases definition
  • Value for money definition
  • Other definition

CHAPTER 3

• SUMMARY METHODOLOGY AND TERMINOLOGY

CHAPTER 4

• OVERALL ANALYSIS OF BUZZ : WHAT DO END USERS TALK ABOUT ?
• Buzz by topic: games and ease of use
• dominate discussion
  • Figure 4.1: Overall buzz by topic of discussion
• Buzz comparison 2005/6: mobile gaming
• buzz grows by nearly 40%
  • Figure 4.2: Buzz comparison 2005/06
• Sentiment comparison 2005/6: levels of
• negative buzz show sharp increase
  • Figure 4.3: Sentiment comparison 2005/6

CHAPTER 5

• CONTENT
• Content: overall sentiment - users like
• good mobile games
  • Figure 5.1: Content: buzz by sentiment
• Content: comparison to 2005 - sentiment remains static
  • Figure 5.2: Content: buzz sentiment comparison 2005/6 (%)
• Content: buzz by topic - specific titles attract all the buzz
  • Figure 5.3: Content buzz by sub-topic of discussion
• Content: sentiment by sub-topic - users talk about games they love
  • Figure 5.4: Content: buzz sentiment by sub-topic of discussion
• Content: sub-topics of discussion
• Content: ' specific content' - good individual titles the focus of positive buzz
  • Figure 5.5: Content: specific titles sentiment
• Content: general quality - end users say general quality is not good enough
  • Figure 5.6: Content: general quality sentiment
• Content: range/choice - users like the range of games available, but handset limitations frustrate
  • Figure 5.7: Content: range/choice sentiment

CHAPTER 6

• EASE OF USE
• Ease of use: overall sentiment - users frustrated by usability
  • Figure 6.1: Ease of use, overall sentiment
• Ease of use: comparison 2005/6 - usability fails to improve
  • Figure 6.2: Ease of use: buzz sentiment comparison 2005/6 (%)
• Ease of use: buzz by topic - problems and errors dominate usability buzz
  • Figure 6.3: Ease of use: buzz by sub-topic
• Ease of use: sentiment by sub-topic - gamers struggle with problems and errors
  • Figure 6.4: Ease of use: sentiment by sub-topic
• Ease of use: sub-topics of discussion
• Ease of use: problems and errors dominate usability discussion
  • Figure 6.5: Ease of use: problems and errors sentiment
• Ease of use: mobile form factor - difficult controls and small screen limit appeal
  • Figure 6.6: Ease of use: mobile form factor sentiment
• Ease of use: comfort - little discussed, but a potential future issue
  • Figure 6.7: Ease of use: comfort sentiment
• Ease of use: battery life not a major issue of concern

CHAPTER 7

• RESTRICTIONS
• Restrictions: overall sentiment - gamers resent any barriers to gaming
  • Figure 7.1: Restrictions: overall sentiment
• Restrictions: comparison 2005/6
• Restrictions: buzz by topic - all about sideloading
  • Figure 7.2: Restrictions: buzz by sub-topic
• Restrictions: sentiment by sub-topic; restrictions cause problems for gamers
  • Figure 7.3: Restrictions: sentiment by sub-topic
• Restrictions: sub-topics of discussion
• Restrictions: sideloading restrictions frustrate and confuse end users
  • Figure 7.4: Restrictions: side-loading sentiment
• Restrictions: format-users confused by Java format restrictions

CHAPTER 8

• VALUE FOR MONEY
• Value for money: overall sentiment - attitudes to game pricing mixed
  • Figure 8.1: Value for money: overall sentiment
• Value for money: comparison 2005/6 - end users becoming more sensitive to price
  • Figure 8.2: Value for money: buzz sentiment comparison 2005/6 (%)
• Value for money: buzz by topic - value buzz focuses on cost per game
  • Figure 8.3: Value for money: buzz by sub-topic
• Value for money: sub-topics of discussion - users value good games
• Value for money: one-off fee - users
  • Figure 8.4: Value for money: one-off fee sentiment
• Value for money: other - additional data charges annoy end users

CHAPTER 9

• USE CASES
• Use cases: overall sentiment - users love games on the move
  • Figure 9.1: Use cases: overall sentiment
• Use cases: comparison 2005/6 - end users becoming more positive about the concept of mobile games
  • Figure 9.2: Use cases: buzz sentiment comparison 2005/6 (%)
• Use cases: buzz by topic - portability of gaming experience fascinates end users
  • Figure 9.3: Use case: buzz by sub-topic of discussion
• Use cases sentiment by sub-topic: users love the freedom of mobile gaming
  • Figure 9.4: Use case: sentiment by topic
• Use cases: sub-topics of discussion
• Use cases: ' where' - end users love gaming while travelling
• Use cases: ' why' - ' killing dead time'
• Use cases: ' when' - end users reach for mobile
• games when bored
• Use cases: ' how long'

CHAPTER 10

• ANALYSIS BY COUNTRY
• France
• France: buzz by topic - French gamers focus on the games themselves
• Figure 10.1: France: buzz by topic in comparison to average (%)
• French sentiment by topic: focus on content improves value perceptions
  • Figure 10.2: France: sentiment by topic
• Germany
• Germany: buzz by topic - focus on value for money
  • Figure 10.3: Germany: buzz by topic versus average (%)
• Germany: sentiment by topic - negative sentiment to value affects content perceptions
  • Figure 10.4: Germany: sentiment by topic
• UK
• UK: buzz by topic - usability the key topic
  • Figure 10.5: UK: buzz by topic in comparison with average (%)
  • Figure 10.6: UK: sentiment by topic of discussion
• UK: sentiment by topic - usability issues lead negative sentiment
• US
• US: buzz by topic - restrictions the focus of US gamer discussion
  • Figure 10.7: US: buzz by topic in comparison to average (%)
• US: sentiment by topic - sideloading restrictions frustrate gamers
  • Figure 10.8: US: sentiment by topic

CHAPTER 11

• NINTENDO DS
• Nintendo DS: buzz by topic
  • Figure 11.1: Nintendo DS; buzz by topic of discussion
• Nintendo DS/mobile games comparison: ease of use
  • Figure 11.2: Ease of use buzz sentiment comparison: Nintendo DS and mobile games (%)
• Nintendo DS/mobile games comparison: content
  • Figure 11.3: Content buzz sentiment comparison: Nintendo DS and mobile games (%)
• Nintendo DS/mobile games comparison: use cases
  • Figure 11.4: Use case buzz sentiment comparison: Nintendo DS and mobile games (%)
• Nintendo DS/mobile games comparison: value for money
  • Figure 11.5: Value for money buzz comparison: Nintendo DS and mobile games (%)

CHAPTER 12

• SUMMARY : THE MOST IMPORTANT AREAS TO END USERS
  • Figure 12.1: Key sub-topics of mobile games discussion
  • Figure 12.2: Summary of key end-user issues by overall sentiment