Abstract
"Rather than being a contest between which platform is better, it' s more a
case of how they work together to augment one another... " Dan Whiley-
Commercial vice president digital media MTV Networks International
24 in-depth interviews with senior executives of international media companies
paint a vivid picture of the challenges that face all companies operating
within this area allowing you to analyse present market trends and evaluate
the direction the market is taking.
Key Coverage
Major industry questions answered in this report include:
- Is old media changing quickly enough in the face of convergence?
- Are start-ups the only source of digital media innovation?
- Can user-generated content be monetized?
- Have the music labels at last caught on to the digital revolution?
- Can film prosper online?
The wealth of experience gained from our team of expert analysts ensures that
Converging Media Futures is the ultimate management report providing in-depth
intelligence on the convergence industry.
Multiplatform distribution channels covered within the report include:
- Online - The Internet establishes itself as a mainstream platform.
"We' ll be seguing into actually having content delivered to you on the
telephone" Bruce Eisen, president of CinemaNow
- Mobile - The cell phone as the ultimate convergence tool.
"user-generated content area - will... explode across mobile in the
coming year" Mark Joseph, head of content products at 3 UK
- Consoles - At the heart of the home-entertainment experience.
"definitely more than just a gaming device... it is an incredibly competent
and versatile video and music player, plus it provides access to the web and
is Wi-Fi enabled." Nick Sharples, director at Sony Computer Entertainment
Europe
- Broadband - High-speed access delivers a multitude of content. "By
offering a broadband phone, Internet access, multichannel TV, niche content
for minority groups, games and merchandising, we hope that there' s something
for everyone." Paul Berriman, head of strategic market development at PCCW
Market Data
Converging Media Futures gives you comprehensive coverage of the
following four sectors:
- Television - The sector is going through an enormous upheaval with
the broadcast model that has held good for decades breaking down at a
breakneck pace. Peter Cowley, managing director of digital media at Endemol UK
says: "Everyone' s been talking about fragmentation, going from a few
television channels to hundreds of television channels to being able to watch
TV on your mobile, broadband PC and, before long, IPTV."
- Music - Times are changing and the music industry looks to have at
last shaken off its reactionary posture. This is backed up by Tom Ryan, senior
vice president of digital and mobile strategy at EMI Music, who states
"Currently, we' re experimenting with a number of different business models and
believe this is important if we want to stay ahead of the curve."
- Film - Focus has been concentrated on short-form, bite-sized
content tailored to the "entertainment snacker" who is unwilling to sit
through an entire feature-length movie. This is supported by Scott Roesch,
vice president and general manager of AtomFilms who says, "this content is
proving to not only work well on the internet, but on mobile and portable
devices as well."
- Games - Convergence is opening up many opportunities within the
gaming sector especially through online, mobile and consoles to companies not
previously established within these markets. Jason Hall, senior vice president
at Warner Bros. Interactive Entertainment comments that "consumers will never
remember a time when Warner wasn' t in the video-games space."
Key Issues Addressed
- Share the hands-on experiences of senior executives from major content
providers and distributors
- Obtain invaluable analysis of trends in media convergence across four key
areas of content: television, music, film and games
- Gain an understanding of the global picture with coverage of companies
operating within North America, Europe and Asia Pacific
- Get full findings plus analysis from the exclusive Media Convergence
industry survey
Who should read this report
Essential reading for:
- Media Companies: Learn how to keep pace with the ever-changing
digital market
- Distributors: Gain valuable insight into optimal use of multiple
channels
- Content Providers: Benefit from a real ' how to' guide to digital
distribution
- Vendors: Identify the technological developments that provide
opportunities for your company
- Investment Banks: Discover the hot and about-to-be-hot media sectors
- Analysts, legal and financial: Use the reports' in-depth interviews
and comprehensive survey findings to discover new business prospects
Countries / Sectors / Companies Covered
Companies interviewed:
- 3UK
- Amp' d Mobile
- Atom Films
- Channel 4
- Cinemanow
- Disney
- E Entertainment
- EMI Music
- Endemol
- Google
- Intel
- ITN
- MobiTV
- MTV
- Nokia
- O2
- PCCW
- Private Media
- Sony Computer Entertainment Europe
- Soundbuzz
- TU Media
- Turner Broadcasting
- Virgin Radio
- Warner Bros Interactive Ent
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