Abstract
“This report looks at the impact of pricing on HSDPA uptake and assesses
the potential threat from competing technologies”
The report contrasts the market conditions that have helped HSDPA to flourish
as a broadband internet-access technology in Europe and South Africa, with
conditions in Korea, Japan and the USA, where operators are promoting more
content services that are exclusive to HSPA.
Key Coverage
- Case studies of operators' strategies for promoting HSDPA in six markets
- A chapter discussing HSDPA device availability and handset vendor strategy.
- Research is complemented by an appendix listing all HSDPA and HSUPA
networks by country, as well as all HSDPA handsets and datacards launched
Key Issues Addressed
- How fast are HSDPA subscriptions growing in different markets?
- How has pricing affected uptake?
- How much incremental ARPU are HSPA subscriptions generating?
- What is the balance between datacard/modem users and handset users?
- How are operators positioning services over HSPA relative to services
offered over other broadband technologies?
- What services are operators promoting that take advantage of the
high-speed networks?
- How many HSDPA handsets are available - and from which vendors?
- What is the retail price of HSDPA handsets in different markets?
Who should read this report
- Operators
- Vendors
- Handset and infrastructure vendors
- Analysts
- Financial Institutions
- Government
- Regulators
Countries / Sectors / Companies Covered
- Japan
- Korea
- Austria
- Slovak Republic
- South Africa
- USA
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