Abstract
“Mobile Industry Outlook 2008 (6th edition) provides a comprehensive
analysis of the status of the mobile industry today and looks at the key
trends and issues facing the industry in the coming year ”
This report combines expert insight from our Thought Leaders and Analysts with
an exclusive industry survey and answers the most significant questions facing
today' s mobile operators, equipment and handset vendors as they seek to plan
their strategy for 2008.
Key Coverage:
- Exclusive industry survey - benefit from the full results of our
exclusive survey of over 1,900 industry professionals across the entire mobile
value chain
- Mobile operator strategies - analyse mobile operator business
models, ARPU, revenue and profit trends, the new competitive landscape and
fixed mobile convergence
- Mature and developing markets - identify trends, market drivers and
opportunities for the key developed and developing mobile regions of the world
- Mobile networks and technologies - discover the latest developments
in mobile broadband, IMS and WiMAX
- Mobile content and applications - determine the key revenue
generating services for 2008 including portal strategies, mobile advertising,
social networking and mobile TV
- Handsets and devices - understand what convergence means for the
handset market and how software developments are driving applications
The survey answers the following questions:
- How confident are industry players for the coming year and how are voice
and data ARPU levels expected to change?
- What services and technologies are proving the most important to the
industry in 2008?
- What will happen to operating profit margins in 2008?
- Which markets and regions will offer the most opportunities in 2008?
- How will mobile portal strategies evolve over the next two to three years?
- What will become operators' preferred charging model for offering their
customers access to mobile content, services and the mobile Internet?
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