Abstract
“This report is the first of its kind, to keep the hype to one side, and
truly focus on what is under the covers of online communities globally. It
explores the role of the different players, involved in the value chain of
user generated content including the innovative software vendors, trusted
operators, and the trendy social networks. This is a hot area at the moment;
it is great to see such a comprehensive report that deals with the
facts,” Nagappan Arunachalam (Arun), Chief Marketing Officer
[Author, NewBay Software]
Mobile Social Networking analyzes the current situation in detail, sets it in
context with trends, and unveils the most likely evolutionary stages of Social
Networking on mobile and converged networks.
Based on fresh and exclusive market data and in-depth interviews, the study
explains the impact social networks are having and will have on everyone.
Key questions and issues covered
- Topics covered include:
- Mobile Social Networking industry segmentations
- The Mobile Social Networking value chains
- Enabling technologies on networks and mobile devices
- Mobile social community participant profiles and behaviors, today and
tomorrow
- Existing, emerging and anticipated business models and revenue streams
- Most likely success strategies for existing and new players in the
industry
- Key questions answered by this report
- Is mobile social networking an extension of existing services or
disruptive innovation?
- What are the key application segments for Mobile Social Networking?
- To whom is the mobile social networking phenomenon most relevant, how
and for how long?
- Who is best placed to profit from mobile social networking?
- What is the role of rich media in the future of mobile social
communities?
- What are the existing business models and what new models will emerge?
- What are the drivers and obstacles to mobile social networking growth?
- What is the size of the Mobile Social Networking market? Number of
users, numbers of community registrations and key applications?
- Global coverage
- Case studies provide in-depth analyses of mobile social networking
players' strengths and weaknesses set in the context of their region
- Forecasts of users and revenues for 2007-2012
Who should read this report?
- Operators & telecom service providers:
- Understand the new opportunities, challenges and threats to existing
markets
- Identify the strategies, business models, revenue opportunities, market
segments, technologies and devices to maximize revenues
- Social Network Operators:
- Get the jump on going mobile and converting a destination to a state of
mind
- Navigate the maze of device complexity and understand its potential
impact on communities
- Find partners and understand their key motivators today and in the future
- Infrastructure and device manufacturers, and software developers:
- Understand the Mobile Social Network opportunities and identify key
players and potential partners
- Explore current and evolving roles in the service value chain
- Consultants, analysts and venture capitalists:
- Benefit from unbiased analysis and data free from industry hype
- Provide clients with clear business intelligence and case studies to
support recommendations and investment
- Advertising agencies:
- Assess the potential, partners and strategies to tap the power of mobile
communities
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