Abstract
“Every mobile operator CEO in every developed market is aware of the
need to explore new business models. Slowing revenue growth, the entry of new
players and brands into the mobile business, and mobile operators' seeming
inability to create A demand for services other than basic connectivity and
access, means mobile operators are having to take a long, hard look at where
they can add value.” Mark Newman: Author, Future Mobile Operator
Business Models
Future Mobile Operator Business Models assesses how quickly mobile operators
need to look towards new business models and analyses the key threats and
opportunities.
Key Coverage
- An in-depth assessment and analysis in developed and emerging markets
in the period 2005 - 2007 - this analysis includes detailed information
relating to subscribers and subscription growth, share price and EBITDA
trends, revenues and ARPU, churn, and subscriber acquisition costs.
- A breakdown and analysis of the key threats that mobile operators face
in the short, medium and long term - covering the sustainability of
multi-operator and MVNO markets, the impact of new spectrum and licences
competition from internet and handset brands.
- An analysis of the key opportunities for mobile operators to protect
and grow their profit margins in the short, medium and long term -
including mobile broadband and internet, entertainment, telematics and
enterprise, partnership strategies and models, service bundling, wholesale and
' smart' pipes and capex / opex reduction
- Key case studies - analysis of mobile operators with innovative new
business models including fixed-mobile convergence, wholesale, WiMAX and
mobile advertising
- Regional forecasts to 2012 for key operators KPIs - including
subscription and revenue growth, mobile content and advertising revenues and
mobile broadband.
Key Issues Addressed
- Is there a future for pure mobile operators or do operators need an
integrated mobile / broadband play
- Is ‘access' a viable business model for mobile operators or not
- What the operator' s future role in the provision of non-voice mobile
services is
- What are the partnership and revenue-share models and opportunities for
mobile operators
- Mobile eco-system or internet eco-system
- Can mobile operators find the right price points and revenue streams for
mobile broadband to fund an expansion in network capacity and a move towards 4G
Who should read this report
- Mobile Operators:
- evaluate the size of future markets for business plans for investment
- Learn about competition in new areas
- Assess the current competition where you already operate
- Network / Infrastructure vendors and handset manufacturers:
- Understand the issues, challenges and strategies of mobile operators so
that you can better serve your customer
- Assess the potential size of future markets for new business plans for
investment in new regions.
- Formulate your new product development strategy
- Identify new sales area for existing products
- Mobile Content and Applications Companies:
- Understand the evolution from 3.5G to 4G and the technological and
commercial issues that will determine the speed and extent of that
transition.
Countries/Sectors/Companies Covered
Key case studies include:
- Operator:
- 3
- BT
- KPN Group
- M1
- NTT DoCoMo
- Orange (UK)
- SK Telecom
- Sprint NexTel
- Vodafone
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