Abstract
“Forecasts and analysis for the TV advertising industry”
Global Net TV Advertising Forecasts is the first report to accurately report
net TV advertising reflecting revenues received by both the channels and
networks. The report includes important illustrative statistics and reliable
forecasts to 2012 for 44 countries.
Topics covered in this report include:
- Track trends and pinpoint opportunities with reliable forecasts for this
sector
- Find out how online advertising is impacting traditional broadcast
advertising spend
- Study revenue distributions between terrestrial TV and pay TV
- Discover what effect new strategies employed by established players are
having
- Learn how the advertising market is varying from one country to the next
- The wealth of experience gained from our team of expert analysts ensures
that Global Net TV Advertising Forecasts is the ultimate management report
providing in-depth intelligence on this rapidly changing sector.
Forecasts include:
- Global net TV advertising
- TV households
- Net total TV advertising
- Net total TV advertising per TV household
- Pay TV households
- Pay TV penetration
- Net pay TV advertising summary
- Net pay TV advertising as a % of total advertising
- Pay TV advertising per pay TV household
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