Future MVNO Strategies: Customer Segmentation and Market Evolution - 3rd Edition

“All value chain players involved in MVNO service provisioning process are critically evaluated considering those best placed to take advantage of MVNO opportunities now and in the future based on the rapidly evolving nature of the MVNO business space - including in-depth case study and business models analysis.”, Paul Merry, Author: Mobile segmentation and customer strategies: MVNO and MNO service evolution - 3rd edition

This detailed report uses a greater number of relevant case studies based on diversity of service approaches proliferating within the current market.

It explains the diversifying MVNO service environment with particular consideration on the increase in segmentation from customer, device and service perspective

Key Forecasts to 2013 - including detailed analytical and qualitative analysis of the MVNO business opportunity backed up be detailed forecast data to 2013.

Identification - concentration on segmentation across both MVNO and MNO markets

Key case studies - in-depth analysis undertaken towards identifying segmentation, marketing and device strategies geared towards new entrant and existing telecom operator success

Updated analysis of WCIS - tracking MVNO' S across major regions of the world

Industry survey - analysis of new substantial industry-wide survey

Evolution - of wholesale business models

New players - within the telecommunication realm including Google and Apple

• What have been successful MVNO approaches and why
• How is marketing and distribution integrated into the full customer service virtual operator experience.
• Is the MNVO business sustainable and if so in what formats are success guaranteed
• Are alternate approaches to telecommunication eg; VoIP/WiMax voice realistic alternative to classic examples of virtual operations
• What is the size of the potential market now and moving forward

• Operators
  • Evaluate and quantify opportunities in various strategic roles from service provider and partner to competitor
  • Identify threats and ramifications of current market developments and understand their wider strategic impact
  • Anticipate market as it moves forward and formulate strategies to tackle it
• Potential MVNOs
  • Evaluate the opportunities and challenges
  • Analyse potential strategic approaches to implementation
  • Assess business models of specific industries including, brand owners, retailers, business service providers, content providers and many more
  • Evaluate specific business approaches, including discount, niche, business, 3G only, community orientated and many more
  • Device and component manufacturers
  • Understand the MVNO business proposition from the service provider perspective
  • Identify key players and scope for partnerships
  • Recognise evolving roles and opportunities in the MVNO service provisioning value chain
• Vendors
  • Understand the MVNE value proposition and platform/software providers role within it
  • Identify opportunities for service provisioning and support
  • Formulate service provisioning strategies for clients based on best-case approaches
• Consultants, analysts and venture capitalists
  • Provides unbiased, reasoned hard facts free from industry hype
  • Provide clients with clear business intelligence to support recommendations and investment