Abstract
“Providing in-depth intelligence on the broadcast industry within the
Americas region”
The report looks at present market trends, and evaluates the future direction
the market is taking. It includes important illustrative statistics and
reliable forecasts to 2013.
Major industry questions answered in this report include:
- How are major moves by Telefonica and Telmex affecting the TV sector?
- Who are the key players and investors and what are their strategies for
success?
- Is the Sky/DirecTV merger finally having an impact on cable' s dominance?
- Where are new broadcast technologies, such as IPTV, beginning to emerge?
- What digital TV platforms are succeeding in the Americas?
- With the Latin America region now showing consistent economic growth, do
you have the clear and reliable analysis that will enable you to exploit new
opportunities in this dynamic TV market?
Use Americas TV (12th edition) and benefit from:
- Forecasts to 2013 - track trends and pinpoint opportunities with
fully updated forecasts, including penetration rates for digital terrestrial
TV, free-to-air satellite (Freesat), PPV and VOD, cable and MMDS, digital pay
DTH, IPTV, advertising, population and TV households
- Market Movement- new quick guides to the key developments in each
country
- Data statistics - the report tracks viewing and programming trends,
while also providing extensive data on advertising expenditure and revenue
generation
- Country-by-country coverage - analysis of the 12 key territories,
enabling you to track the regions you' re already in and assess which ones will
provide you with new investment opportunities
- Vital intelligence on government legislation and regulation and
other important local knowledge to allow you to maximise your investment and
make informed decisions.
Essential reading for:
- TV Companies: Discover the strategies your competitors are using
and find out how digital technologies are changing the face of broadcasting in
the Americas.
- Investment Banks: Gain valuable insights into which regions will
enable you to maximise your investment opportunities and how changes in
regulation are now allowing entry into previously inaccessible markets.
- Analysts, legal and financial: Use our forecasts, historic data and
independent analysis to build your knowledge of the sector and identify where
your own expert knowledge may be required.
- Broadcast Technology companies: With Latin American TV increasing
in its sophistication increasing in sophistication, identify which
technological developments are likely to have a profitable impact on your
business.
Countries covered:
- Argentina
- Brazil
- Canada
- Chile
- Colombia
- Ecuador
- Mexico
- Peru
- Puerto Rico
- Uruguay
- US
- Venezuela
- Plus - special profile of the U.S Hispanic market
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