Abstract
“By March 2008, 68% of the world' s subscriber base was prepaid,
accounting for 2.37 billion subscriptions. Prepaid is growing, with new
services such as mobile data increasing the number of prepaid SIMs. ”
Global Mobile Prepaid Strategies and Forecasts to 2013 is your global
strategic guide to prepaid markets, key players and likely future
developments. New for this edition: in-depth analysis of prepaid markets on a
region-by-region basis
Key Coverage
- NEW - in-depth analysis of prepaid markets on a region-by-region basis
- Prepaid market forecasts to 2013 - unique forecasts to 2013 for the
entire prepaid market, including prepaid subscribers, growth in prepaid
subscribers, prepaid mobile revenues and prepaid ARPU
- Prepaid roaming - review the current status of prepaid roaming,
hindrances to take-up, recharge options while travelling abroad and which
platforms are most commonly deployed to enable prepaid roaming
- Systems and solutions - evaluate the new positioning towards the
convergence of billing, services and customer segmentation
- Segmentation and branding - assess emerging profitable markets such
as the youth and benefit from commentary on how to capitalise on revenue
opportunities within these markets
- Exclusive industry survey - analyse results from an exclusive
industry survey in addition to Informa Telecoms & Media' s own forecasts for
the global roaming market.
Key Issues Addressed
- How big is the prepaid market in each region and how is it evolving?
- What is the impact of multi-SIM ownership on the size of the prepaid
market?
- How is mobile data affecting demand for prepayment mechanisms?
- What opportunities are there for growing the prepaid market beyond voice
in developed and developing countries?
- What kinds of new mobile applications can help us reach the unreached and
can we do this profitably?
- What kinds of tariff plans are most successful in addressing the needs of
different customer segments?
- How can operators in developed countries learn from their counterparts in
developing countries in terms of marketing to their prepaid customers?
- Does dropping prices mean we will be able to increase prepaid minutes of
use?
- What contribution are prepaid services making to our bottom line?
- How are converged billing systems helping with segmenting the prepaid
customer base?
- What are the most successful ways of keeping prepaid customers and their
revenue on our network?
- How can we develop loyalty among our prepaid customer base?
- How will the regulatory and competitive environment in each region impact
the development of the prepaid business model?
Who should read this report?
- Operator marketing, CRM, VAS and distribution departments - gain
insights into maximizing revenues and profits from the prepaid customer base
while retaining them on the network for longer
- Handset vendors - analyse current prepaid usage and new
segmentation strategies to aid in optimal handset designs
- Prepaid platform and billing vendors - understand market drivers,
development and analyse operator strategies
- Suppliers of electronic recharge solutions - assess where new
opportunities lie and get ahead of the competition
- Industry analysts and investors - benefit from a thorough picture
of the market, as well as expert analysis and invaluable forecasts on which to
base your business decisions
- Regulators - understand the impact of mandatory prepaid
registration and operator shifts to hybrid plans Financial services
organisations - understand the synergy between prepaid mobile customers and
their banking and payment needs
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