Abstract
Overview
The gradual cut-off of analogue broadcasting, to be replaced by Digital
Terrestrial Television (DTT), started several years ago in the major developed
market economy countries, most of which have already set the date for complete
switch-off in their countries. Nevertheless, the rollout and implementation of
this cutover have proven to be very different from one country to the other
and present various approaches to the arrival of digital broadcasting.
Two goals are driving analogue signal cut-off to make way for digital
transmission alone. The most important is to take advantage of digital signal
compression technologies to release spectrum resources and optimise spectrum
use. Each nation will make the decision to reallocate released frequencies
but, already, audiovisual and telecom players are positioning themselves to
gain a share in this digital dividend. The second essential objective is
migration to digital: improve audiovisual equipment for all households so they
can benefit from a more enriched, diversified and extensive television
experience.
This study first of all presents an overview and perspective on the various
switch-off methods in Europe, the United States and Japan. It then highlights
the cutover' s major issues. Finally, it analyses the magnitude of
repercussions on changes in the audiovisual sector, especially in terms of
frequency management and new service launches, far beyond just the cutoff
phase.
Key Questions
- What are the various types of national switch-off approaches?
- What are the major issues for cutting over to all digital?
- What will the network landscape look like the day after switch-off?
- Where will the consumer be when switch-off happens?
- How will the digital dividend be managed?
- Who will be the switch-off winners and losers?
Who should read this report?
Telecom Operators
- Analyse the telecom operators' role in DTT development
- Identify digital dividend operational potential for telecom services
Media groups
- Get a general overview of switch-off methods
- Understand the implications of switch-off on the audiovisual ecosystem
Regulators
- Identify the issues on digital dividend utilisation
- Understand the characteristics of national market in digital spectrum
reallocation
Investors and analysts
- Evaluate the DTT development outlook
- Analyse new audiovisual services
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