Abstract
Overview
Podcast offers on the net have particularly improved over the last few months.
Early 2007, the number of podcasts on the World Wide Web was estimated at over
100,000, when only two years ago, there were less than 10,000. Based on
technologies, tools and equipment designed by computer, Internet and CE
experts, podcasting has whet the appetite of the majority of media veteran
players and appears to have won the popularity vote among web users.
Nonetheless, new technology is spouting and coming up against fierce
competition from other media players (downloading applications, mobile TV and
radio) who pursue similar objectives.
This report aims to gain a better grasp of what this new technology actually
involves, the (current and potential) market that it represents as well as the
strategic developments that this market could pose for media and telecom
players.
Key questions
- What are the current solutions available to produce, distribute and
receive podcasts?
- What are the pros and cons of podcasting compared with other methods of
broadcasting audio and video content?
- Should podcasting be viewed as a full-fledged media?
- How much headway has this technology made among web users?
- What are the main characteristics of the podosphere in 2007?
- What exactly are the obstacles and sources of development for podcasting?
- What are the strategic implications that would entice legacy players of
media and telecom industries to massively embark on this technology?
- What advertising revenue is expected in the European podcasting industry
from now until 2012?
Who should read this report?
- Media and telecom players
- Acquire a general overview of the podosphere at the end of 2006
- Assess the potential of podcasting and the revenue that can be generated
in the medium term through expansion
- Measure the impact of expansion on the industry
- Advertisers from the marketing sector
- Maximise the marketing value of podcasting
- Acquire a general overview of the podosphere at the end of 2006
- Pinpoint medium-term market trends
- Institutions, investors and analysts
- Clearly define podcasting
- Analyse the competitive landscape of the podcasting industry
- Pinpoint medium-term market trends
- Identify development opportunities in podcasting
Players/services
- Apple
- Archos
- Creative
- Digital Podcast
- FireAnt
- Google Reader
- iTunes
- Juice
- Nokia
- Orange
- Podcast Alley
- Podemus
- TenTelecom
- Vlogdir
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