The World Television Market

Overview

The world television market has undergone abrupt and extensive disruption due to rapid changes in the technological landscape that have rendered programme branding and broadcasting commonplace, questioned programming linearity and chain of rights while encouraging the expansion of new consumer habits. In parallel, new players have also appeared which, up until now, were not part of the audiovisual sector.

These major changes have not disrupted in the short term the organization and economic models of incumbent media companies, which can still count on the power of their brands to attract and retain viewers' loyalty.

However, the future appears to be increasingly uncertain as network digitisation continues and reception equipment diversifies and becomes personalised: explosion of programming logic, rapid expansion of new consumption methods, especially among the younger generation, investments by new entrants that are often very powerful (telecom operators, Internet giants, etc.). These disruptions should result in changes in programmes and channel programming as well as distribution methods and economic models to adapt to the new audiovisual consumption needs.

This new television landscape, which is changing before our very eyes, is at the heart of this study which, for the 18th consecutive year, offers an accurate and consistent review of data and key questions on the topic, with constant care to facilitating access updated information.

• Key trends in the TV market
• The leading companies' strategic positioning
• The battle of the broadcasting networks
• New stakes for the advertising market
• The market' s innovative services

• By geographical zone and by country
• Reception modes: terrestrial, cable, satellite, ADSL
• TV households: free to air, pay-TV
• Revenues: subscription, licensing fees, advertising

• What are the media groups' strategic positions?
• What room is there for new players (telecom, Internet operators)?
• What are the avenues for cooperation between media and telecom players?
• What is the potential for growth for digital TV around the world and by region?
• What impact will new broadcast networks have on dominant models (terrestrial, cable, satellite)?
• Mobile and personal TV: the new El Dorado?
• VOD offer expansion: towards TV programming delinearisation?
• Towards renewed interest in free television?

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