Abstract
The software industry is in the throes of a radical transformation, as the
dominance of the proprietary license-based model is waning and the
software-as-a-service approach is gaining ground - offering pay-as-you-go
online business shareware solutions.
This market report will examine the rapidly changing environment of online
business services and SaaS marketing strategies.
Key questions
- What online business services are currently available in Europe?
- Which online services do businesses use the most?
- How are the various players (software publishers, integrators, telcos,
etc.) positioned in the online business services market?
- How are the SaaS market and players' positioning likely to evolve?
- What issues do the players face, and what strategies are they employing?
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