Abstract
This study examines the recent changes in TV markets from the perspective of
satellite as a broadcasting network in national television markets, together
with the strategies of channels and the TV packages broadcast and the
challenges facing satellite operators. It also provides five-year market
forecasts on the satellite capacity available for supplying these services.
Key questions
- How is demand from channels evolving in terms of their content
distribution?
- Is analogue switch-off a potential threat for satellite?
- Will TV channels choose between the different networks for broadcasting
their content?
- Where can satellite further expand in the TV broadcasting market?
- What market positions hold the greatest long-term potential for satellite?
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