Abstract
Description
This report is designed to provide an objective viewpoint on seven portable
types (cellular, PDA, PND, Laptop, Digital Camera, Recreational and PMP),
providing an objective analysis on the possible drivers and barriers to the
uptake of GPS in each segment and possible reciprocal impact among the
different segments.
This includes:
- GPS device prices have been falling and are forecast to keep falling
during the whole forecast period.
- GPS is an effective way of differentiating from competitors and
maintaining a premium price.
Barriers:
- Good user experience must be guaranteed and indoor performance must be
enhanced especially for those segments that cannot rely on network support.
- Integration of different functions must not make devices harder to use.
Ease of use is essential for high-volume uptake of GPS technology.
A quantitative analysis, with forecasts split by portable type and seven
geographic regions (Worldwide, Europe, Asia, America and MEA), is present in
the report.
Main findings in the report are:
Total shipments are forecast to grow from an estimated 103 million units
shipped in 2006 (mainly to CDMA cellular handsets in the US, Japan and South
Korea) to about 520 million in 2011.
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