Abstract
“.....the results from the USA and France contradict this. They suggest
that if 90% of respondents on a pay-monthly contract don' t have a headset,
there is definitely room for growth for headset sales in these countries.
These respondents are likely to spend a worthwhile amount on their phone and
headset manufacturers need to anchor on this to encourage more headset
sales.”
By analysing responses in relation to purchasing decisions, branding
importance, design features and functionality and usage patterns, this report
aims to provide OEM' s, ODM' s, strategic management and product developers with
a useful insight into the headset market from a consumer perspective.
While the majority of headset owners surveyed owned a mono headset, the
majority of non-headset owners are interested in purchasing a stereo headset.
IMS Research believes this indicates a future shift in the mono/stereo headset
market ratio.
Features:
- Identifies the impact of design and functionality of a Bluetooth headset
upon a consumer and considers the most important features as selected by
respondents in terms of current and future headsets.
- Analyses the purchasing decisions of current headset owners including
purchase price and location of purchase. Non-headset owners were questioned in
terms of a future headset purchase.
- Provides analysis of branding importance between Bluetooth handsets and
headsets and in relation to future purchases of a Bluetooth headset.
- Identifies current usage patterns of headset owners including length of
time of using a headset, how often they use it and what they use it for.
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