CONSUMER USAGE & EXPECTATIONS OF BLUETOOTH HEADSETS - 2007 EDITION

Chapter 1 - Introduction, Scope, Methodology & Classification of Respondents

Chapter 2 - Bluetooth Headset Owners

• 2.0 Bluetooth Headset Owners
• 2.1 Introduction
  • 2.1.1 Demographic Information
• 2.2 Purchasing Decisions
  • 2.2.1 Introduction
  • 2.2.2 Purchase Price
  • 2.2.3 Location of Purchase
  • 2.2.4 Future Headset Purchase
• 2.3 Branding Importance
  • 2.3.1 Introduction
  • 2.3.2 Headset Branding Importance
  • 2.3.3 Cellular Handset Branding Importance
• 2.4 Design Features and Functionality
  • 2.4.1 Introduction
  • 2.4.2 Importance of Features
• 2.5 Usage Patterns
  • 2.5.1 Introduction
  • 2.5.2 Headset Usage
• 2.6 Miscellaneous

Chapter 3 - Non-Bluetooth Headset Owners

• 3.0 Non-Bluetooth Headset Owners
• 3.1 Introduction
• 3.2 Purchase Decisions
  • 3.2.1 Introduction
  • 3.2.2 Potential Purchase Price
  • 3.2.3 Purchase Location
  • 3.2.4 Future Headset Purchase
• 3.3 Usage Patterns
  • 3.3.1 Introduction
  • 3.3.2 Headset Usage
• 3.4 Miscellaneous

Appendices

• Appendix A - Bluetooth Headset Owners Survey
• Appendix B - Non-Bluetooth Headset Owners Survey

• 2.1 Headset Owners Purchase Price for Current Headset
• 2.2 Headset Owners Bluetooth Headset Type
• 2.3 Headset Owners Purchase Location
• 2.4 Most Important Feature for Future Headset Purchase
• 2.5 Headset Owners Headset Brand Importance
• 2.6 Headset Owners Current Headset Make
• 2.7 Headset Owners Current Handset Make
• 2.8 Headset Owners Brand Match Importance
• 2.9 Headset Owners Most Important Features
• 2.10 Headset Owners Duration of Use
• 2.11 Headset Owners Usage Type
• 2.12 Headset Owners Device Life Expectancy
• 2.13 Headset Owners Cellular Handset Contract Type
• 2.14 Headset Owners Headset Factors Which Would Encourage Longer Usage
• 2.15 Headset Owners Situations To Remove A Headset
• 2.16 Headset Owners Do You Wear Glasses
• 2.17 Headset Owners Technology Statements that Describe You
• 3.0 Non-Headset Owners Gender
• 3.1 Non-Headset Owners Age
• 3.2 Non-Headset Owners Salary
• 3.3 Non-Headset Owners Expected Payment of a Bluetooth Headset
• 3.4 Non-Headset Owners Future Headset Purchase Price
• 3.5 Non-Headset Owners Purchase Location
• 3.6 Non-Headset Owners Most Important Features
• 3.7 Non-Headset Owners Features to Persuade a Purchase
• 3.8 Non-Headset Owners Headset Device Life Expectancy
• 3.9 Non-Headset Owners Cellular Handset Contract Type
• 3.10 Non-Headset Owners Do You Wear Glasses?
• 3.11 Non-Headset Owner Technology Statements that Describe You
• 3.12 Non-Headset Owner Current Handset Make