Abstract
“These users are fast adopting such mobile-based services as a safe and
secure means of carrying and transferring money as well as paying for goods,
in effect using it as a true mobile wallet.”
The NFC market is gaining great momentum in terms of activities; however
certain business model issues remain unresolved. This report provides a
focused overview of the technical status of NFC. It provides a detailed look
at the major stakeholders involved in the emerging NFC ecosystem. The report
considers what the stakeholders have to gain from NFC, what the risks are to
them if the NFC market does not take off and how new business relationships
will work. Detailed statistical analysis and forecasts also provide a complete
investigation of the potential of this market. Forecasts are presented in a
probable, downside and upside format.
A new NFC focused report, compiled after extensive research & industry consultation, which answers key questions such as:
- What is the current status of NFC in terms of standardization and pilots?
- Who are the stakeholders involved in the NFC markets? What do they have to
gain or lose from the deployment of NFC?
- How will the market for NFC transactions and ticketing evolve from now
until 2013?
- What is the outlook for NFC ICs in cellular handsets?
- How will the implementation methodology of NFC ICs into cellular handsets
pan out?
- What other non-handset applications will help to accelerate NFC deployment?
- How many Bluetooth-enabled devices will use NFC for pairing in the next 5
years?
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