Abstract
Overview
Debit card rewards programs are emerging as a formidable tool for financial
institutions influence debit card purchase activity. This report focuses on
the prevalence of debit rewards programs among all consumers, their
preferences for specific reward types, and the benefits debit issuers-
including expected transaction lift- in implementing debit rewards programs.
Also includes an analysis of 5 prominent debit issuer offerings to discuss
current industry offerings and how they match up with consumer debit
wants/needs.
Primary Questions
- Which types of rewards programs are most popular among consumers?
- Which are the most prevalent types of debit rewards offered?
- What percentage of consumers have debit rewards programs?
- What is the associated transaction lift that debit rewards provide?
Audience:
Debit and credit issuers, rewards service providers.
Companies/Organizations Mentioned in Report
- Bank of America
- BB&T
- Chase
- Citibank
- MasterCard
- PayPal
- Visa
- WaMu (Washington Mutual)
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