Abstract
Overview
Consumers' desire to feel safe online coupled with the need to better
understand the relevant value of safety products presents a growth opportunity
for all potential partners in information and financial safety products such
as credit monitoring, anti-virus software and ID theft insur-ance. Vendors,
banks, retailers and others can achieve enhanced sales through innovative
partnering, distribution and marketing strategies. Javelin consumer data is
combined with in-depth vendor interviews in this report to deliver insight
into where opportunities for fulfilling im-mediate demand and creating
long-term demand lie.
Primary Questions
- What growth opportunities are available in the consumer information and
financial safety products space?
- How do consumers view security and how does that affect their adoption of
information and financial safety products?
- How can financial institutions, retailers and solution vendors collaborate
to encourage con-sumer adoption of safety solution products?
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