Abstract
This report advises financial institutions of any size to implement and
enhance their existing online account opening system to take advantage of
deposit acquisition, customer retention opportunities, and huge cost savings
that will materialize through the exponential growth in online account opening
Javelin forecasts over the next five years. This report includes a forecast of
adoption of online account opening through 2012, an analysis of
nationallyrepresentative consumer data that uncovers ideal adoption segments,
recommendations for the optimal online product and account opening process,
and a presentation of vendors that will make the retention and acquisition
benefits of online account opening a reality for institutions of any size.
Primary Questions
- How many consumers will adopt online account opening for deposit accounts
over the next five years?
- What are the critical success factors for maximizing online account
opening adoption?
- What are the costs associated with online versus offline account opening?
- Which consumers are most likely to adopt online account opening?
- What differentiates the available vendor solutions from each other?
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