[Report]
Interactive Financial Messaging: Driving Mobile Channel Adoption through SMS Alerts
Published: 2007/10
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Table of Contents
- OVERVIEW
- PRIMARY QUESTIONS
- FINDINGS AND ANALYSIS
- SMS ALERTS REPRESENT FIRST STEP TOWARD WIDESPREAD MOBILE BANKING
ADOPTION
- PROMOTE BENEFITS OF MOBILE ALERTS, NOT THE MOBILE CHANNEL ITSELF
- OFFER SMS ALERTS THAT FOCUS ON TIME-SENSITIVE, IMMEDIATE INFORMATION
NEEDS
- TARGET VARIOUS SEGMENTS WITH SMS ALERTS FOR HIGHER MOBILE PENETRATION
- NON-ONLINE BANKERS: JPMORGAN CHASE AND KIWIBANK (NZ)
- HELP LOWER INCOME CONSUMERS MANAGE FINANCES AND FRAUD THROUGH SMS ALERTS
- YOUNGER CONSUMERS ARE A PRIME TARGET FOR ROBUST SMS ALERTS USAGE
- SMS ALERTS AND INTERACTIVE FINANCIAL MESSAGINGTM PAVE THE WAY FOR
MOBILE
- A STEP BEYOND “PUSH” SMS ALERTS: INTERACTIVE FINANCIAL
MESSAGING™
- APPENDICES- ADDITIONAL DATA ON ALERTS AND IFM™
- RELATED RESEARCH
Table of Figures
- Figure 1. Simplicity and Immediacy of Transaction Matrix
- Figure 2. Alerts Preferences by Type of Alert
- Figure 3. Alerts Preference by Lower-income Consumers
- Figure 4. Frequency of Receiving Alerts by 18- to 24-year-olds
- Figure 5. Assessment of SMS Alerts and IFM™ Offering through 2010
- Figure 6. Consumers Receiving Alerts within the Last Year, 2004-2007
- Figure 7. Alerts Preference by Age
- Figure 8. Usage of Alerts Within the Past year by Income
- Figure 9. Motivators for Viewing More Bills Online
- Figure 10. Preferred Additional Security Methods
- Figure 11. Prevention and Detection Model with Respect to IFM™
- Figure 12. Vendors Offering SMS Alerts and IFM™ Capability
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[Report]
Interactive Financial Messaging: Driving Mobile Channel Adoption through SMS Alerts
Published: 2007/10
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Published by : Javelin Strategy & Research  |
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Price:
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Product Code : JAV57371 |
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